•“An enchanting mélange of good
business sense wrapped in a mixture of
Irish situation comedy and
straightforward whimsy. …..I believe
this book has a little something for
everybody on life’s tumultuous voyage.”
•- Sir Anthony O’Reilly,
Chairman of the Board, Waterford
Wedgwood
•"Great anecdotes and business
examples, some serious, some humorous,
but all relevant to a better
understanding of branding, business
execution and corporate strategy in
general. A truly enjoyable read." –
•- Paul Schneider, Partner,
Scherer Schneider Paulick
•The Irish are known for their
‘gift of gab’ but this Irishman, Conor
Cunneen, has given us a book that is
short on blarney and long on critically
important lessons for strategists and
managers in today’s complex and
downright difficult business
environment.
His discussion of key issues such
as vision, the importance of brand, and
strategic execution, among others, is
clear and compelling.”
•
- Dr. John Lord, Professor and
Chair, Food Marketing, Saint Joseph's
University.
Co-author, with Aaron Brody, of
"Developing New Food Products for a
Changing Marketplace"
–"Conor Cunneen has blended great story telling with
insights on corporate strategy including
Vision, Branding and Execution. The
introduction of political and musical
anecdotes - Lyndon Johnson, FDR, Willie
Nelson, U2 and others, blended with
excellent material on Lexus, JetBlue,
McDonald’s ensures this book is thought
provoking, educational and very
entertaining"
–-Dick Shoemate, former Chairman / CEO Bestfoods
•“An author who can create an
Irish business guru called Finbarr
Kozlowski to deliver insightful messages
on among other things - Vision,
Branding, Corporate Strategy deserves to
be read. This is probably one of the
most insightful business books you will
read this year. Almost certainly, the
most memorable and creative."
•- Joe King, CEO Molex Inc.
•"Unique. A business book you
can't put down. This is James Joyce
meets Tom Peters."
•Ray Sharpe Wincustomers.com
